Who pays for the pizza?
Das ist der Titel eines Aufsatzes im BMJ, der die Methoden der Einflussnahme der Pharmaindustrie auf die Ärzte beschreibt. Sozusagen Grundkurs in Pharmamarketing.
- Face to face visits from drug company representatives
- Acceptance of direct gifts of equipment, travel, or accommodation
- Acceptance of indirect gifts, through sponsorship of software or travel
- Attendance at sponsored dinners and social or recreational events
- Attendance at sponsored educational events, continuing medical education, workshops, or seminars
- Attendance at sponsored scientific conferences
- Ownership of stock or equity holdings
- Conducting sponsored research
- Company funding for medical schools, academic chairs, or lecture halls
- Membership of sponsored professional societies and associations
- Advising a sponsored disease foundation or patients' group
- Involvement with or use of sponsored clinical guidelines
- Undertaking paid consultancy work for companies
- Membership of company advisory boards of "thought leaders" or "speakers' bureaux"
- Authoring "ghostwritten" scientific articles
- Medical journals' reliance on drug company advertising, company purchased reprints, and sponsored supplements
Die ganze Ausgabe des BMJ war diesem Thema gewidmet.
[Ethik & Monetik]
| Autor: strappato 2006-10-04 Link (1 Kommentar) Ihr Kommentar |
hockeystick 2006-10-04
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