And the health care industry generates a huge amount of information every year. It's a natural core competency fo us, to understand how to organize all that data.

With 75% of all U.S. adults online and 50% of those adults online for health-care information, the pharmaceutical industry must move away from the traditional models of pharmaceutical advertising and their emphasis on DTC ads on television.
Google wants to be the link between the advertisers, the users, and the content.